From my experience and many others I know that learning SEO is no easy task. Sure someone can get a basic understanding in a relatively short period of time but having some walking knowledge and actually putting together a successful SEO campaign are two completely different things. Personally I learned SEO the hard way, with several successes and failures, but I have always been trying to create a system that minimized risk and maximized my return.
Basically a formula of sorts that would give me some general guidelines with my SEO approach to different projects. What I began to learn is that there really are no general guidelines and every scenario is different and unique. You can’t go by some rule of thumb because there is always going to be a different number of competitors and results aren’t always going to be consistent.
So, how do we find a way to conquer the ever so powerful Google algorithm?
Well the process I have used time and time again is simply analyzing the competition and seeing what is working for them. Like the saying goes, “if it ain’t broke than don’t fix it”. The same goes with SEO. If someone has a site that is top ranked for my desired keyword I realized that I needed to figure out a way to research exactly what that site was doing and try to improve upon it. This way I could almost ensure the success of my campaigns.
The problem was I had stumbled upon an idea that would require some intensive software. Software that needed to analyze keyword densities, back links, anchor text, and more. That would give me a good idea of the amount of work ahead of me and an almost exact estimate of what beating out the competition would entail.
You are probably thinking this is to good to be true or the method is somehow ethically wrong and I can’t blame you for this. But you can trust me on one thing, and that is other SEOs are using this strategy everyday. Who knows, your competition might even be analyzing your site right now as you read this and gain valuable Intel on how to beat you out for your top ranking keywords. Fortunately there is probably no need to worry because the majority of SEOs are still in the stone-age with their tactics and can easily be conquered.
That’s one thing with SEO that always scares me, what I know works today might not always work tomorrow. And for this reason I am always trying to stay ahead of the pack as far as new knowledge and techniques. The software suite I am going to recommend to you today is called SEO Powersuite and it consists of a 4 piece software package. It contains 4 tools that you can use to take your SEO game to the next level.
So far I have mainly focused on analyzing your competition and getting an idea for whats working for them. But this is not the only function of this powerful software. Each piece of the software package covers a different area of the SEO process. Each tool gives you a powerful advantage in the following areas…
1) Easily analyze your competition – SEO Spyglass
2) Manage massive link building campaigns with incredible accuracy – Link Assistant
3) Audit your website for keyword densities and overall SEO structuring – Website Auditor
4) Keep track of your ranking for all desired keywords each day – Rank Tracker
As you can probably start to see I wasn’t kidding when I said we were going to take SEO to the next level. With access to powerful tools like these you are no longer shooting in the dark and you have the power to maximize your efforts. SEO is quite the time consuming process and this is minimized through the use of the Powersuite. The software drastically reduces time that I used waste on things like checking my rankings and managing link building campaigns on my own.
So if you are serious about your SEO efforts than I highly recommend you give this software a try. You can actually download a free trial and I will provide a link to a site with free trial links in the resource box if you are interested. As you can probably imagine, there is no way something this useful could be at a low cost. But luckily the software should be affordable for people that are serious about their SEO efforts. The professional edition normally sells for $399 and is currently discounted to $249. You can also purchase an enterprise copy of the software if you interested in using it for SEO consulting or any other business purposes. But if you are just using it for your own SEO efforts than the professional edition should serve you fine.